You have a great product and a great marketing message, and you are eager to turn prospects into customers. But what does it take? Sometimes it really is a matter of persistence, time, and exposure. This is the philosophy behind “drip marketing:” Send a postcard on Monday. Blast an e-mail on Wednesday. Mail a marketing [...]
Do you think of digital printing as a resource-saving, right-sizing technology or as a critical element in your marketing plan? That’s an important question, especially in today’s challenging business environment, in which you’re being asked to “do more with less.” At Quartier, we like to think digital printing is both, offering our clients important advantages. [...]
Thanks for reading my blog. To download your 1:1 marketing best practices white paper, click here. Everywhere you look, today’s marketing communications are getting personal. Log into Amazon.com, and you’ll get recommendations based on your past purchases. Purchase tulip bulbs through Breck’s, and they’ll follow up with a mailer that includes a discount offer on [...]
At Quartier, we know that one of the most pressing questions of contemporary marketing—print v electronic—isn’t a zero-sum game. One isn’t wrong and the other right, and these days much of what we print is also available electronically. We like to think both approaches have their merits and when used together—such as in a cross-media [...]
When you combine Quartier’s printing, mailing, and list management specialties, you can create direct mail (DM) pieces that really reach in—that are targeted, personalized, interactive, and multi-dimensional. Combine one more of our services—promotional items—and you can add another dimension (the third!) for DM that is truly creative, tactile, and memorable. The goal of DM is [...]
The word “profiling” has a negative connotation when news people use it, referring to unwarranted searches of innocent people. But in marketing, it’s a driving force behind increased sales. As part of Quartier’s data-driven, strategic approach to marketing—as well as our list management services—we can help you build profiles that will give you a better [...]
At Quartier, we’ve made investments that offer our clients the truest color reproduction possible. Our high-definition, G7-calibrated printers deliver consistent, proof-to-press/press-to-press color-matched pieces, and we’re the only printer in Central New York whose staff, equipment, and procedures have earned a G7 Master Printer certificate from IDEAlliance. Why does this matter? How can you be sure [...]
How long have you been sending out the same direct marketing letters and marketing collateral? What are your response rates? Are they starting to dip? Maybe it’s time to re-think your approach, starting with one-to-one marketing tactics Quartier can help you with. Get Personal: Variable Data & PURLs Reach in to your audience by treating [...]
You may be tempted to nix your company’s brochures, deciding they’re budget suckers no-one is going to read. But in order to partner and interact with your clients, you need a conversation starter—and your brochure can be just that. All it may need to get the best ROI is a makeover. And don’t forget—always feel [...]
You can achieve great results with modest investment of time and effort when your print and marketing campaign is smart, well crafted, and above all well-planned. That’s why Quartier Printing assigns you an account representative—so that you are asked about and that we learn about information crucial to smooth and successful print jobs, accurate delivery [...]
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